What the Air Force can learn from New Coke
May 14, 2014
In the mid-1980s, Coca-Cola retired the formula for its classic soft drink in a bid to modernize its image. “New Coke” was an unmitigated and costly disaster, forcing the company to bring back the preferred original drink just three months later. In much the same way, the Air Force wants to retire a beloved aircraft unmatched in its ability to protect ground forces from attack and replace it with an upstart fighter jet that experts agree can’t compare to the original.
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