To book a training session with the AFGE Communications team drop us a line at [email protected] or call at (202) 639-6419.
This course provides an overview of the current social media landscape and how it is being utilized in the union movement to facilitate electronic activism. The course will provide participants with information on social media, its growth over time and how it can be used to communicate with members and the public. Participants will be given the basic steps in building a social media plan and shown how AFGE at the national level is using these tools. Available upon request, this course can also include an overview of the Hatch Act and how to locals can remain compliant while expanding their social web presence (conducted by AFGE’s General Counsel’s office).
Participants also will receive an introduction to the AFGE Communications Department and its capabilities. An overview of departmental products is given and the course explains how video, websites, advertising, press releases, and other mediums are used to effectively communicate the issues and topics important to the AFGE membership and the public.
This session provides a brief overview of the current social media landscape and how it is being utilized in the labor movement to facilitate online and offline activism. Participants will receive hands-on training on how to set up Facebook and Twitter accounts, as well as tips on how to maintain these social media platforms. Attendees additionally will learn about the basic steps in building a social media plan and will be show how AFGE, at the national level, is using these tools.
This session will provide participants with information on how to develop content that is tailored to a web-based audience. Attendees will learn how to transfer their labor activism to the Web by creating content that encourages audience engagement. This session will focus on writing for platforms such as websites, blogs and social media outlets.