Engaging Your Community: Press & Media

This resource explains how to develop your message, speak effectively, prepare in advance and deliver an outstanding  media interview. Click here to download our slide deck on putting your best self foward when speaking with the press.

Want to hear directly from AFGE members on how they get media attention for their issues? Check out the video below where we sit down with AFGE VA Local 424 President Regina Smith and AFGE BOP Local 420 Region Vice President Rick Heldreth on how they navigate engaging the media on issues important to their union members.

A media advisory is the best way to let reporters know about an upcoming event you want them to cover – whether it’s a rally, protest, or press conference. The advisory should summarize the purpose of the event and tell reporters everything they need to know in advance. Click here to learn about how to write a media advisory. This article also includes a useful template to help you fill in the important information for a media advisory. 

Press releases are nothing more than news stories that are told from your perspective. They are a great tool for publicizing an issue that’s important to your members or sharing AFGE’s position on newsworthy topics. Click here to read more on how to use them to get your message out to the media. 

Letters to the editor are a quick and easy way to reach your local communities. Click here to read more on how you can create an effective Letter to the Editor.

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