Engaging Your Community: Press & Media

This training explains how to develop your message, speak effectively, prepare in advance and deliver an outstanding interview. 

Learn about a media advisory and how it can help increase attendees to your events. A useful template helps you fill in the important information and the training provides insight on how to deliver your advisory to media outlets. 

This training will discuss what a press release is, why it’s important, and how locals can use them to get their message out to the media. 

Letters to the editor are a quick and easy way to reach your local communities. AFGE has templates for you to download on hot-button issues, like sequestration. This training also helps you create an effective Letter to the Editor even without a template. 

Click herefor details on submissions for the 100 largest U.S. newspapers. 

Watch this training for information on the differences between print, radio and online advertising. You’ll learn best practices on how to make the most out of your advertising dollars and see a start-to-finish explanation of how to advertise effectively. 

In the 24/7 news cycle, Google alerts can help you stay on top of rapidly developing stories and be ready to organize into action.

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