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Elements of an Effective Message

Elements of an Effective Message

Use the list below to create a persuasive and effective message for your targeted audience. Download a flyer with this information.

An Effective Message is Clear and Concise

Don’t over explain your issue
Start where common ground can be formed with your audience

An Effective Message Connects with a Person’s Interests

A message is a conversation
A good conversation is mutually respectful, interesting and informative
A good conversation invites the person in

An Effective Message Communicates Our Values

Don’t just talk about people losing their jobs
Talk about the value of ensuring economic opportunity or good jobs for all Americans
Key Words: We are caring. We believe in freedom, opportunity, community, honesty, trust, service and protecting our country

An Effective Message Is Useful Only If That Message Is Repeatedly Delivered

Individuals are bombarded with hundreds of messages every day
The way to break through is for everyone to stay on message
The way to stay on message is to be disciplined

An Effective Message Might Be:

“Just Do It”
“Protecting America and Winning the War on Terrorism Is My Number One Priority”

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National Secretary-Treasurer: Eric Bunn Sr.
NVP for Women & Fair Practices: Kendrick Roberson

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