Elements of an Effective Message

Use the list below to create a persuasive and effective message for your targeted audience. Download a flyer with this information.

An Effective Message is Clear and Concise

  • Don’t over explain your issue
  • Start where common ground can be formed with your audience

An Effective Message Connects with a Person’s Interests

  • A message is a conversation
  • A good conversation is mutually respectful, interesting and informative
  • A good conversation invites the person in

An Effective Message Communicates Our Values

  • Don’t just talk about people losing their jobs
  • Talk about the value of ensuring economic opportunity or good jobs for all Americans
  • Key Words: We are caring. We believe in freedom, opportunity, community, honesty, trust, service and protecting our country

An Effective Message Is Useful Only If That Message Is Repeatedly Delivered

  • Individuals are bombarded with hundreds of messages every day
  • The way to break through is for everyone to stay on message
  • The way to stay on message is to be disciplined

An Effective Message Might Be:

  • “Just Do It”
  • “Protecting America and Winning the War on Terrorism Is My Number One Priority”

SUBSCRIBE Latest news & info

Join AFGE Today

BECOME A MEMBER

Stop The Shutdown

Feeding America

Shutdown Financial Assistance

Shutdown Lawsuit

LegCon 2019

AFGE Events

Event Calendar is for Members Only. Please Log In to see our calendar of events.

LOG IN!