Use the list below to create a persuasive and effective message for your targeted audience. Download a flyer with this information.
An Effective Message is Clear and Concise
- Don’t over explain your issue
- Start where common ground can be formed with your audience
An Effective Message Connects with a Person’s Interests
- A message is a conversation
- A good conversation is mutually respectful, interesting and informative
- A good conversation invites the person in
An Effective Message Communicates Our Values
- Don’t just talk about people losing their jobs
- Talk about the value of ensuring economic opportunity or good jobs for all Americans
- Key Words: We are caring. We believe in freedom, opportunity, community, honesty, trust, service and protecting our country
An Effective Message Is Useful Only If That Message Is Repeatedly Delivered
- Individuals are bombarded with hundreds of messages every day
- The way to break through is for everyone to stay on message
- The way to stay on message is to be disciplined
An Effective Message Might Be:
- “Just Do It”
- “Protecting America and Winning the War on Terrorism Is My Number One Priority”