Communications Resources


Representational Communications Training

From desk drops to labor forums, join the conversation on how union members are connecting with audiences on-and-offline. This presentation covers communication strategy, tools, and best practices to educate, represent and engage fellow coworkers and others. Download the training here. 

Cyber Unions Training

The ways in which labor unions and worker advocacy groups communicate and advocate for working people are steadily changing. With the influx of new technologies and evolution of tried and true communication and work flow tools, it’s critical to ensure local unions are able to work smart, while working hard. This presentation introduces web-based tools and tactics that will assist union activists in educating, representing and communicating with members in an increasingly digital world.  Download the training here.

Communications tools and audiences go hand-in-hand. This presentation addresses goal setting, building a toolbox of communications tactics and the importance of evaluating success.Launch the training. 

This presentation provides a brief overview of some of the more popular social networking sites. It’s full of statistics on various ways we communicate online.Launch the training. 

No matter what tactic we use to communicate, the basics of storytelling always apply. Check out this brief presentation on ways to tell engaging stories.Download the presentation. 

Newsletters are a tried and true way to disseminate information to union members and supporters. This presentation will outline best practices and tools for creating an effective newsletter.Download the presentation. 

The ways in which we communicate on important issues have made a permanent home in the digital space. This presentation will address the importance of digital activism in the labor movement and the value of connecting online and offline actions.Download the presentation. 

Reference Documents

Sample Content Calendar

Use this template to plan and track the content you are sharing with your audience(s). Download the template here. 

AFGE Words that Work

Use this guide to enhance the content you are creating for your membership. Download the document here. 

Sample Newsletter Template

If you’re using Microsoft Publisher to create your newsletter try out our latest template. 

Sample Article Template

Use this template to create articles that tell the story of your local in action and to spotlight union activists.

Use these tips as a guide for writing content you distribute on and offline. Download here. 

Many of us rely on our mobile devices to capture photos at events, meetings and special occasions. Check out these tips on how to maximize your mobile photography efforts.Download here. 

Surveying members and potential members can be a useful tool in determining how to best reach and engage these audiences. Consider these tips when looking for ways to collect email addresses and conduct surveys.Download here. 

Determining the status of your current communications efforts is key when looking to expand capabilities. Use this worksheet to help evaluate where you are now and if you’re meeting current communications goals.Download here. 

Use this document to guide the creation of your communications activities. The document helps you identify your audience, strategic goals and objectives and steps to creating a full-fledged plan of action. Download here. 

Reference Videos

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